Aetna Celebration of Student Writing (UConn)
Logo & fliers
Adobe Illustrator, Photoshop, InDesign.
As the first formal Assistant Director for the second annual Aetna Celebration of Student Writing, I decided to create a logo to push for a “brand” that students would recognize each year and for the “ACSW” acronym to become attached to the event (since the full name is quite a mouthful).
The ACSW is an event that occurs in the spring semester at UConn and comes out of the wider Aetna Chair of Writing initiative. Undergraduate students submit writing and research projects completed in writing-intensive UConn courses to present before a panel of judges and to the public at the actual event. Thus, the first promotion campaign is geared towards encouraging student submissions and the later ones focus more on the event itself. I am also in charge of the copy for the emails and website blog posts that correspond with the campaigns.
Personal Etsy shop
Hand lettering and illustration (watercolor, brush, pen), Adobe Photoshop.
Read more about my rebranding.
Former Shop Name
Hand lettering: brush and ink, Adobe Photoshop, Inkscape.
Read more about my shop's former name/brand.
Apr 2016 - 1st annual acacia artists pop-up, journey church of atlanta
Logo & social media graphics
Hand lettering: brush and watercolor, Adobe Photoshop.
2013-14 Launch Year, Office of International Student Life, Emory University
office programs & services Bulletin
As a launch intern, one of my primary responsibilities was the design and management of OISL's bi-weekly email newsletters. I also created this first bulletin that we kept in the office and in other campus life/student services offices as well to grow our campus presence. The office computers were PCs and did not include Adobe Creative Suite, so I did the best I could with Microsoft Office's Publisher.
I primarily handled the office's marketing materials such as fliers for the events/programming listed in the bulletin above, and this one for a drop-in, "study break" event we held during finals.